Founder · Operator · Combat Veteran

Leonardo
Liberato

Revenue systems. High-trust deals. Complex environments.

Whale Control → Liberato Advisory Group → Promesa Sports Group → Get in touch

Leonardo Liberato, founder and operator based in New Jersey

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Years U.S. Army Service

Degrees in Finance & MBA

Combat Deployment OEF

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Live Infrastructure

About

Athlete.
Veteran.
Builder.

Born in Passaic, New Jersey and raised across North Jersey, I learned early how to adapt, find my footing, and keep moving forward.

Soccer gave me my first arena. The Army taught me discipline, leadership, and responsibility. Business taught me how to walk into unfamiliar rooms, learn quickly, build relationships, and create opportunities.

Today, that experience runs through everything I build, from technology and business advisory to sports and athlete development.

Different industries. Same mentality.

Find a way. Get in the room. Make it count.

Read my story → See the ventures →

ServiceU.S. Army Infantry Sergeant

DeploymentHorn of Africa · OEF

EducationBS Finance · MBA · William Paterson University

FounderWhale Control · Liberato Advisory Group · Promesa Sports Group

AthleticsMen's Soccer · Rutgers University Newark

HonorsArmy Achievement Medal +5

Ventures

Three companies.
One operating standard.

Leonardo Liberato founded and leads each one: Whale Control and Liberato Advisory Group as Founder, and Promesa Sports Group as Founder & Managing Member.

Whale Control

Financial verification infrastructure for betting and prediction markets.

whalecontrol.com→

Liberato Advisory Group

Strategy, growth, operations, and financial performance for business owners.

liberatoadvisory.com→

Promesa Sports Group

Athlete development, representation, and sports ventures.

promesasports.com→

Beyond the Work

Soccer

Played competitively at Rutgers University Newark. The game's discipline and competitive drive carries into everything I build.

Capo

My Rottweiler and loyal companion. A daily reminder that trust, consistency, and showing up are the foundation of everything.

Fitness

Non-negotiable. Military discipline carries into daily training. Sharpens the mind, fuels the energy, keeps performance at peak.

Family & Travel

Family is the foundation. Travel broadens perspective. Every culture and environment adds a new lens to how I see the world.

Expertise

Financial Infrastructure

Verification engines, immutable ledger architecture, and audit-grade system design. Building the layer that makes financial activity provable rather than asserted.

Advisory & Operations

Strategy, growth, and operational execution for business owners. Diagnosing financial performance and building the systems that improve it.

Athlete Development

Development, representation, and venture building for athletes. Long-horizon relationships built on preparation, trust, and accountability.

Platform Systems Analysis

Reading how platforms, markets, and operators actually make money. Structural analysis of incentives, economics, and where value accumulates.

Leadership Under Pressure

Combat-tested analytical discipline from nearly a decade of U.S. Army service. Decision-making under pressure, systems thinking, and pattern recognition.

Financial Analysis

BS Finance and MBA from William Paterson University. Academic foundation in financial systems, risk analysis, and business strategy.

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